Get Pre-Paid customers to recharge on Telstra.
People have seen competitions done thousands of times. Today, experience is the new basis of competition.
We'll make recharging fun through gamification. When you recharge, you'll be able to unlock thousands of prizes (anything from 2G of data to a year's worth of free recharges) across the country in hidden geo-locations.
ntroducing, Capture the Magic - the first real life recharge game.
Recharge and download the Capture the Magic app.
Find a geo-location, spot a prize via AR, and download your prize.