A refreshing way to get our name out and the best talent in.
Securing the best young talent in the country is hard. Really hard. We needed a way to distinguish ourselves from other advertising agencies as the best place to intern.
Beer. Free beer. With a brief on the back of each can.
Candidates were invited to pick up a can either from our offices or any major university bars, crack the brief and send in their response.
The best were given paid internships.
4,800 tinnies produced.
367 candidates went head to head at our Free Beers & Good Ideas events.
Most importantly, we hired 5 new interns.
Jake and Josh were the creative team.
Jake was also the illustrator.