Over 3.5 million Australians are living with some form of hearing loss, with the majority in denial that they even have a problem. So how do we get people who don't think they have a problem to get their hearing tested?
You lose more than your ability to hear. You lose your connection with the people that matter most.
We caught sufferes off guard with a hearing test disguised as a short film with alternative endings depending on your hearing ability.
Jake, and his former copywriter, Anne, were the junior creative team working under a CD team from pitch to finished product.