Over 3.5 million Australians are living with some form of hearing loss, with the majority in denial that they even have a problem. So how do we get people who don’t think they have a problem to get their hearing tested?
‘Does Love Last Forever?’ is a short film with two different endings, depending on the viewer’s hearing ability. The film follows a couple’s relationship over four decades, and poses the question “Did love last?”. For those who can hear well, their relationship remains loving. But the film is scripted and produced in such a way that people with a hearing problem perceive the relationship to deteriorate.
Jake, and his former copywriter, Anne Lau, were the junior creative team working under a CD team from pitch to finished product.