We created a campaign entirely from sound data to remind Kiwis of the simple but important things they miss with hearing loss.
We first identified what sounds were audible to a hearing loss sufferer. Starting with tinnitus, a common symptom of hearing loss, we then took the sound wave and manipulated its frequency and volume and in turn altered its shape and path. While the line on its own looks nondescript, a process was then applied to each of the 280 different waves, whereby they were arranged within a 3D space a completed image.
Jake and Josh were the creative team.