Genuine Parts. The Category that seems to generate new, award-winning, only-ran-once work every year. For Toyota, we needed something different. Something revolutionary.
Introducing the world’s first genuine Genuine Parts campaign.
Over 3.5 million Australians are living with some form of hearing loss, with the majority in denial that they even have a problem. So how do we get people who don’t think they have a problem to get their hearing tested?
‘Does Love Last Forever?’ is a short film with two different endings, depending on the viewer’s hearing ability. The film follows a couple’s relationship over four decades, and poses the question “Did love last?”. For those who can hear well, their relationship remains loving. But the film is scripted and produced in such a way that people with a hearing problem perceive the relationship to deteriorate.
Jake, and his former copywriter, Anne Lau, were the junior creative team working under a CD team from pitch to finished product.
For Velocity Frequent Flyer, the loyalty program of Virgin Australia, we launched The World’s Biggest Points Exchange Expo – a mock, online expo.
This campaign was made with two objectives in mind – to educate people that their Points are more valuable with Velocity, and that if they exchange their points from another rewards program (such as flybuys) to Velocity this November, they’ll get 15% bonus Velocity Points.
The campaign was set up as a mini-series due to play out across the month, as the ‘expo’ unfolded. Audiences received select films relevant to them, based on a number of data points including demographics, previous behavior and interaction with the campaign.
Josh was the Copywriter, working under a senior Creative Team.
MUBI is a global, hand-curated cinema streaming service. They see themselves as the antidote to oversaturated choice. Instead of churning out thousands of films, they proudly present a choice selection of just 30.
The brief was to help film-lovers swap endless searching for instant satisfaction.
Our solution - to add up all the time people have wasted searching and give that time back to them in free MUBI viewing time.
Jake and Josh were the creative team.
A refreshing way to get our name out and the best talent in.
Securing the best young talent in the country is hard. Really hard. We needed a way to distinguish ourselves from other advertising agencies as the best place to intern.
Beer. Free beer. With a brief on the back of each can.
Candidates were invited to pick up a can either from our offices or any major university bars, crack the brief and send in their response.
The best were given paid internships.
4,800 tinnies produced.
367 candidates went head to head at our Free Beers & Good Ideas events.
Most importantly, we hired 5 new interns.
Check it out here
Jake and Josh were the creative team.
Jake was also the illustrator.
Create an OOH campaign that encourages sufferers of Irritable Bowel Syndrome (IBS) to live life with fewer interruptions.
Because IBS can strike at any time, IBS sufferers often need to cancel their plans and wind up missing out.
IBS sufferers are embarrassed about their illness. So instead, they'll make up excuses when IBS strikes.
Jake was the Art Director working under a CD Team.
One of those jobs that could have been good. A case of too many cooks.
Jake and Senior Copywriter, Cam Brown were the creative team.
When Jake isn't busy working on ads he's probably writing, animating, and designing merch for The Carlton Draft, a satirical sporting news site and Facebook page.
Since taking the helm, Jake has turned The Carlton Draft from an empty pocketed Facebook page to a business that has generated over $400,000 revenue in 11 months.
Josh's talents extend beyond copywriting and into the art of wildly unqualified tattooing. He has ruined 20+ people's lives to date and is always on the hunt for more. If you're looking to hate yourself forever, hit him up in the contacts section.
We were given free rein to fill B&T Magazine’s tedious 11-page ‘IF’ section - usually only read by people from the agency tasked with filling it.
We were briefed to solve the age-old problem* of getting kids to eat their crusts. But that was boring. We thought we’d have more fun if we took the piss out of our industry in the process.
Jake was the creative.