Over 3.5 million Australians are living with some form of hearing loss, with the majority in denial that they even have a problem. So how do we get people who don't think they have a problem to get their hearing tested?
You lose more than your ability to hear. You lose your connection with the people that matter most.
We caught sufferes off guard with a hearing test disguised as a short film with alternative endings depending on your hearing ability.
MUBI is a global, hand-curated cinema streaming and download service. They see themselves as the antidote to oversaturated choice. Instead of churning out thousands of films, they proudly present a choice selection of just 30.
The brief was to help film-lovers swap endless searching for instant satisfaction.
Let's add up all the time people have wasted searching and give that time back to them in free MUBI viewing time.
Create an OOH campaign that encourages sufferers of Irritable Bowel Syndrome (IBS) to live life with fewer interruptions.
Because IBS can strike at any time, IBS sufferers often need to cancel their plans and wind up missing out.
IBS sufferers are embarrassed about their illness. So instead, they'll make up excuses when IBS strikes.
How can CHE Proximity get the best and freshest talent in the country?
Students can't resist a free drink.
Intern Beer. A beverage designed to give students a chance to score an internship at our agency by cracking the brief under the label.
To reach pools of talent we stocked the beers in university bars and industry events in Sydney and Melbourne.
At the end of the day, it’s a win-win. The agency uncovered awesome talent while interns got a beer in their hand a and a foot in our door.
Check it out here
We were given free rein to fill B&T Magazine’s 11-page IF section.
Our agency’s motto is ‘what’s your problem?’
Let’s solve the age-old problem* of getting kids to eat their crusts, and take the piss out of our industry while we’re at it.
Create a campaign for Respect for Animals that will change the minds of people buying or wearing real fur.
When talking influence in fashion, most people think of celebrities, the ‘trendsetters’. But there’s another, less thought about group of people who are in fact far more influential. We like to call them ‘trendenders’.
Instead of making a campaign to convince everyone to stop wearing fur, let’s launch a campaign to encourage a few of the biggest assholes to start wearing it.
Once fur becomes an identifiable symbol for these groups, the fear of being mistaken an extremist will lead people who were previously buying or wearing real fur to change their mind.
When Jake isn't busy working on ads he's usually writing, animating, and designing merch for The Carlton Draft, a satirical sporting news site and Facebook page.
Since joining forces, The Carlton Draft has gone from an empty pocketed Facebook page to a business that has generated over $300,000 revenue in 7 months.
The WANC (Weekly Advertising News Column) is a satirical advertising blog created by Josh.
Check it out here